I haven’t posted for some time because there has been precious little to say.

My Goodreads Giveaway cost me the price of 10 books. So far, in return, I have received one very kind 5 star review. Its £70 price tag seems high, and consumed many of my royalties earned to date, but it is worth its weight in gold to a writer who desires praise from people he doesn’t know from Adam.

Having sold 140 copies – almost halfway to my 300 target – sales have flatlined, throwing a bright light on my lack of marketing strategy which extends only to social media.

This has had an upside for me, the discovery of Instagram and how to make content for it.

thebumblingboy has only 90 followers but high levels of engagement, and of course reach is important in terms of awareness raising. It is impossible to tell if this activity has inspired even a single sale, but creating and posting is fun and quick, and allows me to respond to events and dates in the calendar.

So I will let the pictures do the talking. Here are the nominations for my very own Instagrammy.






My Kindle Countdown Deal turned out to be what my dad would have called ‘a right poor do’.

It’s a promotional tool that allows authors to sell their books at a discount for a limited time. In the case of The Utterly Amazing Bumbling-Boy VS The Green Bogey, bargain hunting readers had a week to shell out just 99 British pence for the eBook read of a lifetime.

Copies sold?


Unfortunately – or perhaps not, I can only take so much humiliation – the deal cannot be applied to the paperback version of the book. I reassure myself that, despite mobile devices being glued to youngsters’ hands, physical books are really what children still want. What’s more, there remains the central problem: my novel is like an undiscovered planet. Passing silently through cyberspace it is both there and not there.

On the bright side I have sold 82 copies and made over £100. My plan to reinvest in Kindle advertising has faltered because I am still debating whether or not to buy 10 books as review copies and mail them to appropriate outlets.

Efforts to raise its profile have been fun and not particularly time consuming. Posts on Instagram get Likes but of course it’s impossible to tell if any of them convert to sales.

One thing I have learnt – social media and significant dates have a tight relationship. If, for example, it’s Mother’s Day and you can make your book relevant to it, take advantage of the hashtags and try to get noticed within the conversation.

And another: marketing a self published book is a slow burn and relies on skills that have to be learned. This is true of most conventionally published authors, too, and just like the writing itself, you have to believe that you can do it well enough to make people engage.

Of course, when I am fiddling about designing I may be enjoying myself but I am not writing the sequel. One thing that is becoming clear is that a series of books would be helpful – if they are any good they will cross promote each other.

So now I have started to put time aside for The Utterly Amazing Bumbling-Boy VS. Santa Claws with a view to having it ready for Christmas shoppers. It’s a tall order. I do not regard myself as a rapid writer.

But at least I have a plot focusing on a Blackwater resident who becomes the mother of all evil Father Christmases; and I am looking forward to having child genius, Dinkesh, introduce Bumbling-Boy to his latest anti-crime invention: the BeeMX rocket powered bicycle.

BTW – here’s a tip. If you are very selective with the sales data presented on amazon you can often isolate encouraging numbers like these. When the desire to keep on writing fades they can be as meaningful as they are meaningless.

The book has only been on sale for a month. Things can only get better…

See how easily I have been given a boost?

To infinibee and beeyond!


The Utterly Amazing Bumbling-Boy VS. The Green Bogey has been on sale from amazon for almost three weeks now and sold 54 copies – along with 5 I bought myself.

I am just under £70 better off. At this stage it seems unlikely that self publishing will make me richer than Croesus.

However, I like to think my publicity campaign, such as it is, has barely left the launchpad.

An appearance on local BBC radio lead to the undignified audio spectacle of my begging listeners to buy my book – please!

You can listen by clicking or tapping here: between 2.01:35 – 2:09:30.

Deb James my PR friend who sent the release to Radio Merseyside emailed me afterwards to say that 8 minutes of airtime would be deemed to have a media value of £24,000, but sadly there seems no way of cashing it in.

Deb also scores with the Wirral Globe, the peninsula’s local weekly paper. There’s a decent mention along with an author photo that some alleged friends claim was taken years ago. Not true! Fake news! Sad!

My social media operation has expanded into Instagram where I am having fun with images, taglines and hashtags. However, with just 80 followers it is unlikely this will generate a Burj Khalifa size spike on the sales graph.

I resolve to use the kindle direct promotional tools and schedule a Countdown deal, which basically offers the eBook at a discount for a fortnight before raising it back to its list price. This arrangement doesn’t seem to be available for the paperback version for reasons I don’t understand, though it’s not the end of the world inasmuch as the eBook royalty is higher than that of the hard copy due to the cost of printing.

It’s also time to spend on advertising and reinvest some or all of my 70 quid earned thus far. A sponsored campaign will rely on the amazon algorithm to reach potentially interested readers and this seems infinitely simpler than the manual campaign which requires a lot of thought coming up with keywords that might seduce customers. I can specify what I want to spend so there is no danger of a runaway budget. I set my ceiling at £75 and decide to launch on March 15 and wipe out my profits at the same time.

One thing that my activities to date have achieved is the increased visibility of The Utterly Amazing Bumbling-Boy as far as search engines are concerned. It’s an illusion but, to my mind at least, there is encouragment from the impression that his story is being talked about. If someone goes in search of him the results are many and hint at something good natured and good fun.

So far my novel has attracted no reader ratings or reviews – which are clearly important. I could write one myself under my amazon buyer’s pseudonym but the idea nibbles at my conscience. Encouraging people to review also has an unethical whiff about it, but I know of readers who claim to have enjoyed the adventure and should have no qualms about posting. In truth I dread the completely unsolicited, one star review that, who knows, might be coming my way. A sudden epiphany of questionable morality points out to me that I have no idea if reader comments can be censored.

Self publishing is not for everyone but I predict that most serious writers who try it will find the experience fun and illuminating.

The process obliges intense editorial scrutiny of the manuscript prior to publication.

  • The urge to avoid embarrassment, from the smallest typo to stick out like a sore thumb plot malfunction, turns out to be powerful and useful.
  • The duty to market the book demands thought about what exactly it is and why you believe people can be persuaded to buy and read it.
  • The need to keep its profile as high as possible, no matter how invisible it feels, has to become an appetite that needs satisfying.
  • The interaction with digital publishing in general makes you au fait with technology that will have an ever increasingly important role in the future of the content industry and the ownership and exploitation of intellectual property.

The Kindle Direct print on demand paperback service is in Beta testing right now. In future the company aims to offer writers the chance to buy and sell wholesale copies. This kind of rules out mass distribution of review copies, but this week I’m going to research how likely coverage might be if I go down the route of buying 10 copies at full price, mail them out…

And plunge further into negative cash flow.

Let’s get ready to Grumble…



I have just discovered that the Googlebot has done its thing. If I search for The Utterly Amazing Bumbling-Boy I’m taken swiftly to this blog and images associated with it.



My momentary euphoria is dispelled when I ask myself, “But who apart from me is likely to search for The Utterly Amazing Bumbling-Boy?” And even if they do, will the novel’s amazon listing be at the top of the page? Continue reading “MY JOURNEY INTO SELF PUBLISHING: PART SIX: BEE-LIEVE!”