As I begin to devise my marketing campaign for The Utterly Amazing Bumbling-Boy VS. The Green Bogey it’s time for some social media stocktaking.
- I have only 223 twitter followers and I suspect some of them are not human beings but bots with absolutely no purchasing power and even less interest in the story of a chubby boy stung by an atomic bumblebee.
- My Facebook friends number 276.
- Linkedin is slightly more encouraging: 500+ connections, though a fair few are people who want to sell me something and with whom I foolishly linked out of some misguided sense of politeness.
At first I found these numbers disheartening – until I read that social media is not a great way of selling a self published book anyway, apart from in the marketplace populated by friends and colleagues.
Friends and colleagues. Yes. Those poor saps.