It’s the 25th anniversary of ITV Granada’s This Morning. This auspicious date has made me think of my time spent working in the bizarre continuum television refers to as Daytime.
I worked on This Morning for more than eighteen months and, for reasons that now elude me, allowed myself to be lured later to the BBC’s Good Morning with Anne and Nick.
Suddenly I found myself on the other side in a war of attrition that would not end until one of the opponents was completely destroyed. I needed all my wits about me to devise ever better Celebrity Flat Pack Challenges, build up “star guests” who frankly often surprised us by being still in the land of the living, and think of some kind of antiques that expert Eric Knowles hadn’t already explained and valued. Oh, and write captions that might keep students watching – over footage of our chef making soup, The Hand that Rocks the Ladle. For an item about looking after privets, Postcards from the Hedge. And for a piece about budget lingerie, Going for a Thong.